In a move that has sparked widespread online buzz and mixed reviews, U.S. Health and Human Services Secretary Robert F. Kennedy Jr. teamed up with musician Kid Rock for a short promotional workout video released this week aimed at encouraging Americans to embrace physical activity and healthy eating.

The 90-second clip, titled “Secretary Kennedy and Kid Rock’s Rock Out Workout,” was shared by Kennedy on social media platform X (formerly Twitter) with the caption: “I’ve teamed up with @KidRock to deliver two simple messages to the American people: GET ACTIVE + EAT REAL FOOD.”

A Visual Mash-Up of Fitness, Americana and Whole Milk

The video itself is a rapid montage of scenes featuring the 72-year-old Kennedy and 55-year-old Kid Rock working out in various settings — from a gym to a sauna — while set to Kid Rock’s 1999 hit “Bawitdaba.”

Highlights include:

• Both men performing strength and cardio exercises, sometimes shirtless.

• Kennedy riding a stationary bike inside a sauna while clad in blue jeans.

• A cold plunge sequence with Kennedy still in jeans.

• A friendly game of pickleball between the two.

• The video closing with both men toasting glasses of whole milk in a pool, as patriotic imagery and the slogan “Make America Healthy Again” flash on screen.

The overall production blends traditional workout footage with surreal Americana — from flag imagery to random cutaways — giving the piece a tone that many viewers found unexpected for a health initiative.

Controversial Responses and Viral Spread

What was likely intended as a motivational clip quickly went viral, drawing millions of views within days and a flurry of reactions online. Some supporters applauded the message of encouraging activity and real food.

However, much of the public reaction skewed toward confusion and humor, with social media users and commentators questioning the aesthetics and execution of the video. Several described the cameo of jeans in a gym setting as bizarre, and the overall production as odd or surreal.

Comedy and late-night shows have seized upon the footage as well, with hosts mocking the unusual combination of workout montages, denim, and milk drinking.

Political observers and commentators also weighed in on the partnership, suggesting the choice of collaborator raises questions about the messaging strategy and public health framing.

Behind the Campaign

The video is part of Kennedy’s broader “Make America Healthy Again” (MAHA) campaign, which emphasizes lifestyle changes like increased physical activity and consumption of whole foods, including whole milk and protein-rich diets.

While the core goal mirrors long-standing public health messaging, critics have noted the delivery and style diverge significantly from more traditional campaigns, leading many to debate its effectiveness and intent.